NEXT EITHER FUTURE?

There are many different reasons to belong to a virtual community. Maybe you have an illness and want to discuss it with people who are affected by it too. Maybe you’re a huge Steelers fan, but you moved to Florida and want to talk with some of your fellow fans back in Pittsburg. Maybe you want to share your poetry with poetry lovers from every country on earth. These are just a few of a seemingly endless array of reasons for participating in a virtual community.

A virtual community is a group of individuals communicating and interacting with each. e part of the experience of letting your voice be heard about what you consider hot topics. By sharing your opinions and thoughts with others in this virtual community, you can increase the activity of our collective intelligence.

A marketing perspective related with virtial communities could be really interesting; increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, ‘word-of-mouse’ has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes.