Twitter can be one of the most efficient and effective social media marketing tools that a company can use to connect with current and potential customers, enhance brand recognition and generate well-targeted traffic to their online website or offline business.
“ Twitter followers may have the potential to be more valuable than Facebook fans in the future…the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).”
Small business owners are echoing this study with their own experience. They are connecting with new customers and making new sales...all by the power of their efforts marketing on Twitter.
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