SOCIAL TRENDS

The creation of Social Platforms seeking the trends to drive customers to actual services have facilitate the social feedback and collective buying. This is the chance of the company to generate content in relation to interested people. That people can contact around the company throughout this synergy. It involves sharing information and mutually beneficial collaborations.  It should take advantage of social network of segmentation available to choose interesting target.


The movement of information of a product or service will be getting easier and fast, and it will be received for many people in everywhere, social networking is a battlefield. Failures in dealing with customers can turn out expensive due to the high threat of substitute services. It involves manage the service and its impact on the market in a way that holds true to the new strategy, setting new standars of openness and transparency.

DO YOU WANT TO BE STEPPING FORWARD?

 

STEVE JOBS!!

The reality of the life sometimes is hard.

   The best speech I know, at least from my perspective. It truely hits some of the problems in modern life that I experience. You can learn so much sharing this speech!

Virtual experience

The information that companies find out about customers to get a product do it through surveys, market analysis and the focus groups that they organize. The only way to create value in this sense it is when we focus on the real needs of People. It is must learn to understand customers through the experience. Experience show needs and problems in the way they actually happen. Twitter has great potential in this sense.

People show a tremendous loyalty for companies and products that they feel represent people "like us".  In this sense, twitter is a good connection to build relationship with customers, partners and other people who care about the company, Twitter isn’t just about useful immediacy

It gives you a possibility to know people closely, and increase the number of people you can market in your sector. In fact, It will allow you infiltrate deeply into the lifestyles of those people who are interested in your business, to help build loyalty to the company’s brand. It allows the creation and working of interactivity experiences and platform networking to make projects. Individuals and companies with common interest can meet online and discuss issues, share information, generate ideas, and develop valuable relationship and feel them really represented each other.

The Future Changing of Experience: Twitter

At the current time based on the technologic development, Twitter will increase the number of participants gradually, interacting with the experience of people to create value and it will be a gated communities to transmit useful information to one company, it being able to keep in touch with people of similar ideas, and with a level of intimacy that you normally have to communicate within a business.  Plus, workers of a company can work together through social networking or online and application, getting a Social Media Strategy for your business using external communities platforms. Furthermore, Twitter is the place where the customer communities are more dynamic in order to deal with brands, although small companies use to be more shameful to login in this sites. Anyway, in the modern society small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them. For many shops with no budget, Twitter has become their sole means of marketing. 

By the way,  social networking inside the enterprise it is essential and inevitable in the current society. Used correctly, social media can help your company solve problems or improve its public image. However, Social Networking used in a ignored way, it can create a world of pain.  In fact a company into social networking, attracts what it is, not what you want. Indeed, it is important to work on personal growth everyday making an effective personality of your company to avoid communications noise, that it can produce serious problems with the attention. A good way to do this is the generation of new customers through to show your competitive advantages in every moment.

Twitter Research 2011

In this post I'm going to reflect the importance of  Twitter within Business in order to accelerate the sales getting great value in a specific communication way, and which are the main reason involved in this sense. This chart means that if you are a business, it can be used to convey your key messages, bolster marketing and brand awareness. It is a great way to interact with customers, and is changing the game of customer service.

Furthermore, Twitter is a great tool to share “quickly” information between companies. In fact, it is useful as a marketing or public relations channel, or to improve their own personal reputations (company reputation), also, some companies use Twitter to share ideas or communicate internally about what issues they're working on. In addition, some companies use Twitter to keep track of what's being said about the company, its products, the competence or even the industry as a whole.

Business Social Networking Online

Business social networking is not a fad. In fact, social network marketing is one of the most exciting ways for businesses to promote their ideas, products or services.



Studies reveal that, while people may trust direct advertisements, more than five times as many people would act upon a product recommendation from a friend or acquaintance instead.
This is where social business networking shows its power. It enables word-of-mouth advertising to spread over the internet through networks of people all over the globe. If people like the information that you share or the products that you sell…they will tell their friends. With online social networking, that could reach a large number of people very quickly.
Free social networking services such as Facebook, MySpace, LinkedIn, and Twitter can be amazing marketing tools if you use them effectively to promote your business.


With today’s online social networks, you could post an idea to thousands of friends and followers and they could forward the post to the people who are friends or follow them.
Your idea could reach tens of thousands of people all over the globe within a very short period of time...without spending a dime.
Reason enough to get started?
Ready to be social?

Mobile Social Networking

Mobile social networking is the fastest growing area for mobile content. With more and more people accessing their favorite social networks via smart phones, the numbers are expected to rise.
It is estimated that at least 80% of all smartphone users access the internet from their phones each month. Some access their favorite networks through browsers, but more and more are turning to special apps to make mobile networking easier.


Social networking is easily the fastest-growing mobile activity. With more and more mobile users accessing their favorite social networking sites from their mobile phones, expect to see even more use of mobile social networking in the future.
With this increase in use, expect more and more tools to become available to network right from your phone.

Twitter Marketing for Business

Don’t underestimate the value of Twitter Marketing for Business!
Twitter can be one of the most efficient and effective social media marketing tools that a company can use to connect with current and potential customers, enhance brand recognition and generate well-targeted traffic to their online website or offline business.
While many people were quick to think that Twitter social networking was for personal-use only, studies have found that Twitter can be one of the most effective ways to get product sales and online traffic to a company’s main website. A recent Forrester study reported by Forbes.com in October 2010 stated:
“ Twitter followers may have the potential to be more valuable than Facebook fans in the future…the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).”
Small business owners are echoing this study with their own experience. They are connecting with new customers and making new sales...all by the power of their efforts marketing on Twitter.

The People's Shadow: SWIPELY

http://prezi.com/r62_yy2ubwbb/swipely/

Best Social Networking Sites to Get Started in Social Media

Wondering what the best social networking sites are to start your social media efforts? For the most part, there are two that tend to me most effective and therefore are the best places to start.

Twitter

Once you have established some good content about your company or your business on a website or blog, Twitter is a great place to promote yourself. Research shows that a good following on Twitter can generally convert to sales and profits more than other forms of social media.
Posting information about your products, services and/or business, as well as interesting posts in your niche, will go a long way toward building a good online reputation.

Facebook

Since Facebook is only second to Google in internet traffic, this is a great next choice. By creating a Facebook business page, you can interact with existing clients or customers and also attract some new ones.
Make sure to be social there are well. Successful Facebook business pages need attention to grow.

Other Networks

Once you have established yourself in these two social networks, really consider where your best efforts should be. Is your target audience into videos? Then try YouTube. If you are targeting a young crowd, MySpace may be the next spot for you.
Look at the demographics of the people who you are targeting and pick the networks that they frequent most. This social networking strategy will help get the most out of your marketing efforts.

Virtual Communities

We all know that the internet is one of the fastest growing technologies in the history of computing. What does this mean for virtual communities? Well I believe we will see an unimaginable increase in the way we interact online. Words on a message board will be a thing of the past. Soon we will be so immersed by the advances of technology that there will be no argument on whether online communities can be considered real or not. With the incorporation of more audio and even 3D video, content will simply look and feel so real that it won’t be questioned. Maybe this will take some of the anonymity away from the online world and make those who are used to the classic ideas of community more likely to give it a try.

We live in a great age of convenience and things will continue to improve. Who would have imagined a day where you can think of any subject on earth, search for it, and find a wealth of information from multiple sources all in a few minutes time? If you still haven’t found what you’re looking for, just join into the conversations in one of the virtual communities related to the subject.

The purpose of your community and the needs of the group will dictate what tools you use and kind of community you build. Currently, we are living in a time of opportunities. Time of Crisis, is a time of opportunities. That is the correct approach to be success. Somebody need to be online to finding out and reach new goals in the society.

TWITTER SURVEY!

Please, could you spare a few minutes to fill this survey?


http://www.surveymonkey.com/s/6JT5VDH


I'm working on a report about "How does Twitter affect to the companies in UK?"


If you could fill it, I would be very grateful.


Thank you!  :)

NEXT EITHER FUTURE?

There are many different reasons to belong to a virtual community. Maybe you have an illness and want to discuss it with people who are affected by it too. Maybe you’re a huge Steelers fan, but you moved to Florida and want to talk with some of your fellow fans back in Pittsburg. Maybe you want to share your poetry with poetry lovers from every country on earth. These are just a few of a seemingly endless array of reasons for participating in a virtual community.

A virtual community is a group of individuals communicating and interacting with each. e part of the experience of letting your voice be heard about what you consider hot topics. By sharing your opinions and thoughts with others in this virtual community, you can increase the activity of our collective intelligence.

A marketing perspective related with virtial communities could be really interesting; increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, ‘word-of-mouse’ has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes.

Twitter Reality

Twitter has become one of the most popular tools of the Internet, with about 45 million users worldwide. Its success has led to a wide range of applications, many of them in business. In fact, a recent study by Burson-Marsteller found that 54% of the top 100 U.S. companies employing Twitter.

The main feature of Twitter is its simplicity. Second, Twitter creates emotional links between users, who may feel almost as if they were together physically, but are only linked by a computer or mobile phone. And thirdly, their power of mobilization is extraordinary, as was demonstrated recently in London, adding students to the protests in the streets against the government.

Do not forget that communication is a human need. Not surprisingly, therefore, that the recently opened "Time magazine", began with an article entitled "How Twitter will change the world in which we live”.

The new figures of Social Networking in Spain

Facebook is growing rapidly. Used by more than 500 million people worldwide and of these, 12 million are in Spain. Tuenti remains the second most popular social network (8.61 million users) and the No. 1 mobile site in our country (more than 30,000 locations each week.)  And Twitter network remains the most widely used brands to recommend (as does the 63% and 61% shared their complaints here.)  Our relationship is changing. It is a fact. Be on the network. You'll lose a lot if you're out ... social networks ...

Present and Future way

        When leisure and business merge each other, everything starts to work properly. Talent and pleasure, passion and duty, walk together. Twitter opens the door for people to enjoy. It allows the creation and working of experiences and platform networking to make projects.

The information that companies find out about customers to get a product do it overall through surveys, market analysis and the focus groups that they organize. But only the information does not allow us to meet our customers because it only set facts. Innovation is made with a sense when we focus on the real needs of People, this is the only way to create value.

We must learn to understand customers through the experience. Experience show needs and problems in the way they actually happen. Twitter has great potential in this sense.
Nobody can tell us how this communication way will change. However, everybody should to be there. Inspiration in many cases must come from different activities other than those who do everyone of us. Search in other fields, to have new ideas that relate to each other is the beauty of Twitter, explore. The question is to find out to make conversations and generate interesting dialogue between customers. Companies get information about products and customers, through surveys, market analysis, the focus groups that they organize. But information alone does not allow us to meet our customers because we only states facts. And innovation is born with a sense when we focus on the real needs of  People, this is the only way to create value.

Twitter is going ahead. Social media has surpassed searches. Now, there is a strong need to generate content. This is where is going up the opportunity for companies to make your own content to connect with people and customers. That content has to be real and credible. Or is authentic, or not survive in the digital world. Indeed, It's not fun for big brands when their customers complain in social networks. A complaint well done with extension to Twitter may endanger any entrepreneur.

Because their widespread diffusion, uncontrolled and viral, and also by ignorance of the duration of the problem and its impact on sales.

Companies should take care of their customers within online environment or reputation may lead to bankruptcy.

For example, recently, "The Gazette" published a ranking of the popularity of the companies in social networking. The first was Facebook, with fifteen million followers, secondly Starbucks, eleven and a half million; Youtube with over nine million, and Coke, with nearly nine million followers. Furthermore, Zara had four and a half million in August 2010, but Zara had three and a half million followers two months before. Social networking is a battlefield. Failures in dealing with customers can turn out more expensive.

 

AR: A new way to see the world!

Augmented Reality (AR) is developing functionality that already has applications for smartphones (such as iphone, blackberry, nexus, etc.) Adding a series of fantastic realities and information about the physical world, thus changing the way perceive and interact with our environment. How it works? Best of all is that its use can not be more simple, an example: suppose you are looking for a particular restaurant in a city street, all you have to do is keep the phone in camera mode across the street and images and the information automatically appears on the screen, superimposed on physical objects that we face in the real world. It's amazing how this new technology offering in the smartphone has evolved in less than a year.
Below are just some augmented reality applications for smartphones (especially for iPhone and phones with the Android operating system) that are already available in some countries: Layar: Displays information about restaurants, shops and other places in the area, superimposing the information on your screen. If we point at the screen on a building, Layar could show the companies that are located in the building, if any company is hiring people, if there are Flickr photos of the building or for information about this on wikipedia, among other things.
Google goggles: Application developed by Google for Android mobile operating system that displays information relevant to an object / subject from a photograph taken on his mobile phone.
TwittARound: is an application of Augmented Reality iPhone Twitter. This application shows tweets from people who are around and places them on the horizon, so that can see where tweets come and how far they are.
Monocle Yelp: Yelp is an iPhone application of local information that has a hidden component called Monocle augmented reality, this plugin displays information about local restaurants including reviews and opinions.
Wikitude: This application displays information from wikipedia on area sites WorkSnug Pro: This application for travelers to select attractions and restaurants in nine cities by creating a customized itinerary. It also allows you to view nearby attractions in case you want to modify the original itinerary.

What are the main Web 2 business trends of 2011?

Some trends that I think will be most popular in 2011 are:


1.Rely more and mobile apllications, the growth in remote will result in exposre to sensitive data.
2.Associating, grassroots level in the enterprises. More and more People of a company can work togueter, collaboration. Growth of collaboration. For example, iPad started the fever and its not stopping anytime soon. Newer and smarter tablets of all sizes, form factors and capabilities will emerge. 
3.Fitting the development of "Information Technology" making new utilities, such as Apple Ipad.
4. Get a Social Media Strategy for your business using external communities platforms. (Marketing).
In this sense, workers of a company can work togueter  through social networking or online and application.
5. The technology is getting growing along the time, it allows photos and graphics to be superimposed on real world-images, Augmented Reality. In a company it involve more efficient.
6.Facebook will be one of the most importan source or way to integrate user-generated reviews and comments of a products. It allows business.
7.More security payment on application Cloud-based could chance in the future, use data store. Furthermore, getting security payment.
8.Big data will get bigger: More and more big data will become available in the public domain and we will see the emergence of newer and smarter storage and analytics solutions in the space. In other words NoSQL and all tools that help manage big data will boom. Cloud will continue its expansion.

MARKETING YOUR BUSINESS WITH SOCIALMEDIA

Since the popularity of social media has shot into the millions, it is obvious that business establishments will try to explore this avenue for marketing and recruitment purposes. And if you have a business that extensively uses freelance services from service providers across the globe, there could not be a better platform than social media to grow your business. No matter what stage of business life-cycle your business is in, employing social media marketing techniques is must. And if you are late to the party, do not fret — you still have time to take advantage of the benefits of social media.


Marketing Your Business with Social Media